Mamo Pracuj – who we are and what we do
Edit April 2020
Due to the coronavirus pandemic we have translated for you 3 useful texts, which may be helpful in the nearest days:
Since 2011 we have been running a nationwide portal www.mamopracuj.pl, we organise webinars, video broadcasts, online courses, podcasts using the latest contemporary tools to reach Polish mothers around the world.
The portal brings together mainly women [80% of Readers] (not only mothers) looking for a job with employers who know that a good employee is a happy employee and who support their employees in maintaining work-life-balance. We promote those employers who introduce solutions conducive to combining family life with professional work.
We educate and inform about flexible forms of employment (including remote work); we suggest how to look for a job and how to talk to a potential employer. We support women in developing their own businesses and seeking out financial independence.
Campaigns and research
We implement social campaigns (online and offline), projects and carry out our own research (the first study was entitled: “Do mothers want to work?” (2012), “What kind of a job does a mother dream of?” (2015), and we have developed a list of 7 top factors facilitating a mother’s employment).
We have created an online course “Mamo Pracuj” (Mom if you want to work, just go for it!), whose 3 editions we implemented in 2018. It teaches women how to look for a job in a new labour market using social media and the Internet.
The Odważ się Mamo Project
Odważ się Mamo (Mummy just go for it!) is the project of individual support for 44 women from Krakow. We supplied them with self-confidence building workshops and trainings aimed to strenghten the competences necessary for active job seeking. The project has started in 2019 and has been supported by the State Street Bank donation.
Cooperation with Employers
From the very beginning of our operations we assumed that one of the most important elements of our activity is the cooperation with employers who want to find the best employees for their teams among women and mothers.
We conducted the first employer branding and recruitment campaign for employers in 2015. Since then, we have been continuously implementing campaigns in cooperation with well-known and valued brands of employers from all over Poland.
Services related to the implementation of employer branding and recruitment campaigns as well as consulting and training services for companies:
Employer branding campaigns
Campaigns planned to be carried out for several months, supporting image development of a parent-friendly employer. Such a campaign consists of a number of activities, depending on the needs, expectations and results the employer is interested in. It may include such elements as: articles, interviews, organisation of employer’s Open Days, other meetings, workshops, webinars, live transmissions, e-books prepared and distributed by the editorial office, publication of job offers in the job offers section, a profile in the Employers’ Database, involvement in social media.
With the application of the above-mentioned elements.
Publication of job offers in the job offers section of the portal.
Consultations for employers – individual consultations for employers introducing parent-friendly solutions.
Parent-Friendly Employer Database
Running the Parent-Friendly Employer Database and a short research enabling a given employer to enter the Database.
In February 2020 we launched mentoring programme Mother Empower with cooperation with Bosch Poland.
Organisation of meetings/actions/events in cooperation with employers – recruitment support for such an event.
The joint campaign with one of the companies was awarded the main prize in the competition for the best off-line employer branding campaign in 2019 (Employer Banding Excellence Awards competition)
Our services are focused on projects in the field of Employer Branding and recruitment. As a second step we plan to implement new programmes and services in the field of Corporate Family Responsibility.
Companies interested in benefiting from our services are those that incorporate the value of Diversity & Inclusion into their operations. The number of these companies increases year by year. A strong upward trend related to equal opportunities for women in the labour market and equal pay is also significant.
Our efforts are also part of the project #MamoPracujwIT (Mom, you can work in the IT sector) implemented since 2016. It was created in order to charm away the IT sector and to show that women have an important role to play in the area of new technologies, but also to demonstrate that IT is a broad industry.
As part of #MamoPracujwIT we organise educational, informational and development meetings in various cities, as well as webinars and online trainings.
We inspire by sharing success stories of women who courageously decided to re-qualify and develop their careers in the IT industry. We also promote employers who openly support women’s participation in STEM projects.
Readers of Mamopracuj.pl
Our Readers are mothers looking for a job, working mothers, as well as women, including those planning their motherhood, who read our newsfeeds in order to consciously prepare for combining family and professional life. The activity of the portal is in line with the latest trends on the labour market.
The Readers of mamopracuj.pl are women for whom professional and personal development is important. They look for hints, inspiration, job offers and arguments to talk to their employer, as well as support in setting up and developing their own business.
These are usually women with higher education, some of them are professionally inactive, due to their commitment to childcare. They are also women who already work professionally, but continue to look for something for themselves and want to develop their skills. The group of women aged 24-34 is the largest group of about 53% of our Readers, followed by groups aged 35-44 and 18-23. The proportion of women aged 45+ is steadily increasing.
The involvement of social media channels helps us to be where our Readers are. We use the most popular channels: Facebook, Instagram, LinkedIn and Twitter. We are also gradually developing a series of podcasts, Facebook groups and a YouTube channel.
Our activities are followed monthly by almost 150 thousand people (January 2020), who gain knowledge and information about the latest news on the labour market, directions and ways to re-qualify, recruitment, as well as ways to maintain work-life-balance.
Founders & Community & Team
The Mamo Pracuj was established in 2011 by two friends Agnieszka Czmyr-Kaczanowska and Joanna Gotfryd, mothers of 4 children, who have always wanted to find work-life balance and show other mums in Poland that family life can go together with a successful professional life.
8 years ago, we joined our forces to find a solution for combining family and professional life, to be simultaneously an effective, satisfied employee and a happy mother. That is why we attract other women who have become a strong mutually supportive community and, at the same time, an attractive source of new job applicants.
We create a committed community of women supporting each other and recommending to one another interesting employers and their job offers. Thanks to this, we meet the biggest challenges of the labour market.
In 2020 The Mamo Pracuj Foundation is a Parent Friendly Employer, being flexible workplace for a great team of 8 mothers (having 18 children).
For more information please do not hesitate to contact us:
Agnieszka Czmyr-Kaczanowska [email protected]
Joanna Gotfryd [email protected]
Photos: Magdalena Trebert, Alina Gamza, Piotr Mleczko