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Retail Channel Marketer and Key Account Manager

  • Redakcja portalu Mamo Pracuj
  • 29 marca 2024

Retail Channel Marketer and Key Account Manager

Jutrzenki, Warszawa, Polska
Pełny etat
Legal Entity: Robert Bosch Sp. z o.o.

Company Description

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.

Job Description

This position is a dual role encompassing both the commercial and marketing scope for retail customers. It is as such the local cornerstone of the retail and etail strategy implementation:

  • Regional channel responsibility in Eastern Europe;
  • Local KAM responsibility in Poland.

This is a role with direct report Retail and Etail marketing manager EU based out of Poland.

Channel marketing responsibility:

  • Responsible for the local implementation of the EU retail strategic framework: retail range portfolio introduction based on local market requirements, channel conflict mitigation, pricing consistency assessment, campaigns, and budget follow-up for local implementation.
  • Support to local key accounts to understand customer needs for marketing actions.
  • Know your market: update business potential by product group and by customer, support development plans and diversification (product and/or customer), monitor local retail business KPIs.
  • Plan, implement and assess (ROI) marketing campaigns.
  • Support for e-tail segment development: translation coordination of B2C optimized content, identification of data flow between Bosch and chains, data delivery coordination.
  • Create an internal network and know all stakeholders and functions to secure efficient knee-joint between marketing and regional retail key accounts.

Key account manager responsibility:

  • Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients.
  • Create business proposals for new and existing opportunities.
  • Give a rundown of the level of competition and general market activities to team management.
  • Establish relationship with clients and provide high standard of customer service.
  • Write business plans for all current and opportunity tender business.
  • Manage RfQs and steer margin.
  • Competitive intelligence: Benchmark local competitor activity on 4P’s and general market approach, offer action plans and identify quick wins.
  • Negotiation and implementation of commercial agreements, including contracting.



  • Sales/Marketing master degree and/or Engineering degree.
  • Fluent in Polish and English. Third European language is a plus.
  • Familiarity with project management methodologies.
  • Excellent communication skills, both written and oral.
  • Proficiency with MS package (Excel, Word, Powerpoint).
  • High interest in data and figures.
  • Experienced in e-commerce (experience with automotive products will be a plus).
  • Ability and willingness to travel for customer and internal meetings in your assigned region.
  • Problem-solving skills and critical thinking to propose mutually beneficial solutions.
  • Flexible, autonomous, collaborative, results and future oriented.
  • Experience abroad or in an international/intercultural context required (studies or professional).
  • Fighting spirit, agility, positive mindset, and teamwork are key success factors.

Additional Information


We would like to offer you number of amenities for you and your loved ones.

Work #LikeABosch:

  • Contract of employment  and a competitive salary (together with annual bonus)
  • Flexible working hours with home office after the pandemic as well
  • Referral Bonus Program
  • Canteen in the office

Grow #LikeABosch:

  • Complex environment of working, professional support and possibility to share knowledge and best practices
  • On-going development opportunities in a multinational environment
  • Broad access to professional trainings, conferences and webinars

Live #LikeABosch:

  • Private medical care and life insurance
  • Benefits platform
  • Pluxee Lunch card – Sodexo
  • Multisport card and sports teams
  • Number of benefits for families (for instance summer camps for kids)
  • Non working days on the 24th and 31st of December
  • Discounts for Bosch products

I’m interested

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